Cundiff, Edward W. <br/><br/>
Basic marketing :  concepts, enviroment and decisions / 
Edward W. Cundiff and Richard R. Still. 
 - Englewood Cliffs :  Prentice-Hall,  1964. 
 - 576 páginas :  ilustraciones a blanco y negro ;  24 cm. 
<br/><br/>Part one. Some basic concepts, 1 --  1. Introduction, 1 --  2. Marketing essentials: markets and products, 20 --  3. Marketing functions, 52 --  4. Institutions and channels I, 73 --  5. Institutions and channels II, 92 --  Part two. The marketing environment, 127 --  6. The changing pattern of marketing, 127 --  7. Economic determinants of demand, 141 --  8. Psychological factors affecting consumer demand, 176 --  9. Sociological factors affecting consumer demand, 195 --  10. Legal restraints, 241 --  Part three. Marketing decision-making, 241 --  11. Marketing management and decision-making, 241 --  12. Operating data for marketing decisions, 272 --  13. Marketing research, 307 --  14. Market measurement and forecasting, 345 --  Part four. Areas of decision, 389 --  15. Organization, 389 --  16. The product, 412 --  17. Distribution policies and physical distribution, 438 --  18. Pricing, 467 --  19. Advertising, 489 --  20. Management of personal selling, 522 --  21. Marketing strategy, 544. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercialización.
<br/><br/><label>LC Class. No.: </label>HF 5415 .C9 1964