000			02107nam a2200277 4500
001			C00057692c-2
003			DO-SdBDB
005			20230314233059.0
008			111031s20102010xxua fr 000#0 eng d
017			_d2010
020			_a0135090784
020			_a9780135090787
040			_aDO-SdBDB _bspa _cDO-SdBDB
041	1		_aeng
043			_an-us
050		4	_aHF 5548 .32 .L38 2010
100	1		_aLaudon, Kenneth C.
245	1	0	_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon and Carol Guercio Traver.
250			_aSixth edition.
260			_aBoston : _bPearson, _c2010.
300			_apv. : _bilustraciones a color ; _c26 cm.
505	1		_aPart 1. Introduction to e-commerce -- _t1. The revolution is just beginning, 1-1 -- _t2. E-commerce business models and concepts, 2-1 -- _tPart 2. Technology infrastructure for e-commerce -- _t3. The internet and world wide web: e-commerce infrastructure, 3-1 -- _t4. Building an e-commerce web site, 4-1 -- _t5. Online security and payment systems, 5-1 -- _tPart 3. Business concepts and social issues -- _t6. E-commerce marketing concepts, 6-1 -- _t7. E-commerce marketing communications, 7-1 -- _t8. Ethical, social and political issues in e-commerce, 8-1 -- _tPart 4. E-commerce in action -- _t9. Online retailing and services, 9-1 -- _t10. Online content and media, 10-1 -- _t11. Social Networks, auctions and portals, 11-1 -- _t12. B2B e-commerce: supply chain management and collaborative commerce, 12-1.
520	2		_aEste texto integral, líder en el mercado hace hincapié en los tres principales motores del cambio E-commerce-tecnología, desarrollo de negocios y asuntos sociales para ofrecer un marco conceptual coherente para la comprensión de la materia. La sexta edición, incluyendo todos los datos, figuras y tablas en el libro-se ha actualizado a agosto de 2009, con la última inteligencia de marketing y de negocios de eMarketer, Pew Internet & American Life Project, Forrester Research, Júpiter Research, Gartner, y otras fuentes de la industria.
650	1	4	_aComercio electrónico.
942			_cCG
999			_c107498 _d107498