000 01767nam a2200253 a 4500
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003 DO-SdBDB
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008 170220s20162016xxua fr 001 0 eng d
020 _a9780520292581
040 _aDO-SdBDB
_bspa
_cDO-SdBDB
041 _aeng
043 _an-us
050 _aML 3790
_b.B78 2016
100 _aBruenger, David.
245 _aMaking money, making music :
_bhistory and core concepts /
_cDavid Bruenger.
260 _aOakland, California :
_bUniversity of California Press,
_c2016.
300 _a291 páginas :
_bilustraciones, figuras a blanco y negro ;
_c23 cm.
505 _aIntroduction, i --
_t1. Musical experience as transaction, 1 --
_t2. Transience to permanence,5 --
_t3. The rise of commercial markets, 50 --
_t4. Media revolutions, 70 --
_t5. Convergence and Crossover, 91 --
_t6. Masssification, 119 --
_t7. Scaling and selling live performance, 138 --
_t8. Visual media, 161 --
_t9. Artists, audiences, and brands, 180 --
_t10. Digitization, 200 --
_t11. State of the art, 219 --
_tNotes, 245 --
_tBibliography, 271 --
_tIndex, 287
520 _aMaking Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
650 4 _aComercialización.
650 4 _aMúsica.
942 _cCG
999 _c53079
_d53079