Marketing /
Lazo, Héctor.
Marketing / by Hector Lazo. - New York : Alexander Hamilton Institute, 1963. - xx, 355 páginas ; 19 cm. - Modern business ; 17 . - Alexander Hamilton Institute. Modern business. .
Chapter I. The new era of marketing, 1 -- Chapter II. Analyzing marketing operations, 18 -- Chapter III. The consumer market, 34 -- Chapter IV. The industrial market, 44 -- Chapter V. Marketing research general, 62 -- Chapter VI. Marketing research techniques, 79 -- Chapter VII. Product planning and development, 97 -- Chapter VIII. Product policies, 115 -- Chapter IX. Channels of distribution, 132 -- Chapter X. Wholesale middlemen, 148 -- Chapter XI. The retail middleman, 166 -- Chapter XII. Transportation and warehousing, 182 -- Chapter XIII. Personal selling, 202 -- Chapter XIV. Advertising and promotion, 220 -- Chapter XV. Organization for marketing, 237 -- Chapter XVI. Planning and forecasting, 254 -- Chapter XVII. Price and price-making, 273 -- Chapter XVIII. Integration and coordination, 294 -- Chapter XIX. Measurement and control, 309 -- Chapter XX. Future trends in marketing, 325.
Comercialización.
HD 30 .12 / .M63 no.17
Marketing / by Hector Lazo. - New York : Alexander Hamilton Institute, 1963. - xx, 355 páginas ; 19 cm. - Modern business ; 17 . - Alexander Hamilton Institute. Modern business. .
Chapter I. The new era of marketing, 1 -- Chapter II. Analyzing marketing operations, 18 -- Chapter III. The consumer market, 34 -- Chapter IV. The industrial market, 44 -- Chapter V. Marketing research general, 62 -- Chapter VI. Marketing research techniques, 79 -- Chapter VII. Product planning and development, 97 -- Chapter VIII. Product policies, 115 -- Chapter IX. Channels of distribution, 132 -- Chapter X. Wholesale middlemen, 148 -- Chapter XI. The retail middleman, 166 -- Chapter XII. Transportation and warehousing, 182 -- Chapter XIII. Personal selling, 202 -- Chapter XIV. Advertising and promotion, 220 -- Chapter XV. Organization for marketing, 237 -- Chapter XVI. Planning and forecasting, 254 -- Chapter XVII. Price and price-making, 273 -- Chapter XVIII. Integration and coordination, 294 -- Chapter XIX. Measurement and control, 309 -- Chapter XX. Future trends in marketing, 325.
Comercialización.
HD 30 .12 / .M63 no.17