Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01587nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000009678 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s19631963xxu gr 001 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30 .12 |
| Item number |
.M63 no.17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lazo, Héctor. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
by Hector Lazo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Alexander Hamilton Institute, |
| Date of publication, distribution, etc. |
1963. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 355 páginas ; |
| Dimensions |
19 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Modern business ; |
| Volume/sequential designation |
17 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter I. The new era of marketing, 1 -- |
| Title |
Chapter II. Analyzing marketing operations, 18 -- |
| -- |
Chapter III. The consumer market, 34 -- |
| -- |
Chapter IV. The industrial market, 44 -- |
| -- |
Chapter V. Marketing research general, 62 -- |
| -- |
Chapter VI. Marketing research techniques, 79 -- |
| -- |
Chapter VII. Product planning and development, 97 -- |
| -- |
Chapter VIII. Product policies, 115 -- |
| -- |
Chapter IX. Channels of distribution, 132 -- |
| -- |
Chapter X. Wholesale middlemen, 148 -- |
| -- |
Chapter XI. The retail middleman, 166 -- |
| -- |
Chapter XII. Transportation and warehousing, 182 -- |
| -- |
Chapter XIII. Personal selling, 202 -- |
| -- |
Chapter XIV. Advertising and promotion, 220 -- |
| -- |
Chapter XV. Organization for marketing, 237 -- |
| -- |
Chapter XVI. Planning and forecasting, 254 -- |
| -- |
Chapter XVII. Price and price-making, 273 -- |
| -- |
Chapter XVIII. Integration and coordination, 294 -- |
| -- |
Chapter XIX. Measurement and control, 309 -- |
| -- |
Chapter XX. Future trends in marketing, 325. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Alexander Hamilton Institute. Modern business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
