Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01822nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
00000000000000009785 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990818s19621962xxu gr 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30 .12 |
| Item number |
.M63 no.9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Georges, Maubert St. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Public relations / |
| Statement of responsibility, etc. |
by Maubert St. Georges and Inving Smith Kogan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Alexander Hamilton Institute, |
| Date of publication, distribution, etc. |
1962. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 376 páginas ; |
| Dimensions |
19 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Modern business ; |
| Volume/sequential designation |
9 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter I. What is public relations, 1 -- |
| Title |
Chapter II. Creating a public-relations program, 23 -- |
| -- |
Chapter III. Making partners of employees, 45 -- |
| -- |
Chapter IV. Plant-community relations, 70 -- |
| -- |
Chapter V. Cultivating the shareholder, 91 -- |
| -- |
Chapter VI. The annual report, 111 -- |
| -- |
Chapter VII. Relations with customers and prospects, 125 -- |
| -- |
Chapter VIII. Indirect public relations: Increases prestige and promotes sales, 146 -- |
| -- |
Chapter IX. The press as a public, 163 -- |
| -- |
Chapter X. Personal to public-relations workers, 182 -- |
| -- |
Chapter XI. Techniques of product publicity, 196 -- |
| -- |
Chapter XII. Newspapers and wire services want news, 215 -- |
| -- |
Chapter XIII. Films command a wide audience, 231 -- |
| -- |
Chapter XIV. House publications as public-relations tools, 248 -- |
| -- |
Chapter XV. The employee handbook, 263 -- |
| -- |
Chapter XVI. Planning special promotions, 278 -- |
| -- |
Chapter XVII. Role of stunts in public relations, 396 -- |
| -- |
Chapter XVIII. Other public-relations methods, 313 -- |
| -- |
Chapter XIX. Determining the budget, 356 -- |
| -- |
Chapter XX. Measuring the results of public relations, 350. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relaciones públicas. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kogan, Irving Smith. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Alexander Hamilton Institute. Modern business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
