Public relations / by Maubert St. Georges and Inving Smith Kogan.

Chapter I. What is public relations, 1 -- Chapter II. Creating a public-relations program, 23 -- Chapter III. Making partners of employees, 45 -- Chapter IV. Plant-community relations, 70 -- Chapter V. Cultivating the shareholder, 91 -- Chapter VI. The annual report, 111 -- Chapter VII. Relations with customers and prospects, 125 -- Chapter VIII. Indirect public relations: Increases prestige and promotes sales, 146 -- Chapter IX. The press as a public, 163 -- Chapter X. Personal to public-relations workers, 182 -- Chapter XI. Techniques of product publicity, 196 -- Chapter XII. Newspapers and wire services want news, 215 -- Chapter XIII. Films command a wide audience, 231 -- Chapter XIV. House publications as public-relations tools, 248 -- Chapter XV. The employee handbook, 263 -- Chapter XVI. Planning special promotions, 278 -- Chapter XVII. Role of stunts in public relations, 396 -- Chapter XVIII. Other public-relations methods, 313 -- Chapter XIX. Determining the budget, 356 -- Chapter XX. Measuring the results of public relations, 350.