Marketing directo y fidelización de clientes : (Registro nro. 63219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00986nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00000000000000011642 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312185507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010101s19991999sp a gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | BI2.348-99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8482352717 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBDB |
| Language of cataloging | spa |
| Transcribing agency | DO-SdBDB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5410 .M37 no. 5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martín Antoranz, Pablo. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing directo y fidelización de clientes : |
| Remainder of title | marketing de atención personalizada / |
| Statement of responsibility, etc. | Pablo Martín Antoranz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Valencia : |
| Name of publisher, distributor, etc. | Editorial CISS, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 101 páginas : |
| Other physical details | ilustraciones a color ; |
| Dimensions | 21 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing sin Bla, Bla, Bla... ; |
| Volume/sequential designation | 5 |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción, 7 -- |
| Title | Capítulo 1. Marketing Directo, 11 -- |
| -- | Capítulo 2. Marketing Relacional, 49 -- |
| -- | Capítulo 3. La atención y fidelización de clientes, 77 -- |
| -- | Bibliografía, 101. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5410 .M37 no. 5 | 1026349 | 03/12/2023 | 03/12/2023 | Monografía - Colección General |