Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01690nam a2200265 4500 |
| 001 - CONTROL NUMBER |
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| control field |
03799 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19771977xxua gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Date |
1977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538227206 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .T38 1977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Weldon J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentos de mercadeo / |
| Statement of responsibility, etc. |
Weldon J. Taylor, Roy T. Shaw, Jr. y Eduardo López-Ballori. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cincinnati, Ohio. : |
| Name of publisher, distributor, etc. |
South-Western Publishing, |
| Date of publication, distribution, etc. |
1977. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
410 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
24 cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Primera parte: Conceptos fundamentales -- |
| Title |
1. Introducción al mercadeo contemporáneo, 1 -- |
| -- |
2. Retos a la profesión, 22 -- |
| -- |
3. El mercado de consumo, 39 -- |
| -- |
4. El consumidor: motivación y conducta, 57 -- |
| -- |
Segunda parte: Las instituciones mercaditas -- |
| -- |
5. Mercadeo al detal, 76 -- |
| -- |
6. Mercadeo al por mayor, 108 -- |
| -- |
7. Mercadeo industrial, 131 -- |
| -- |
8. El mercadeo de servicios, 150 -- |
| -- |
9. Los canales de distribución, 166 -- |
| -- |
10. El gobierno en el mercado, 191 -- |
| -- |
Tercera parte: Las funciones de mercadeo -- |
| -- |
11. La comercialización, 206 -- |
| -- |
12. La determinación de precios, 228 -- |
| -- |
13. La comunicación mercadista, 250 -- |
| -- |
14. Financiamiento, 275 -- |
| -- |
15. Movimiento físico del producto, 290 -- |
| -- |
Cuarta parte: Temas complementarios -- |
| -- |
16. La gerencia de mercadeo, 310 -- |
| -- |
17. La investigación de mercadeo, 332 -- |
| -- |
18. Mercadeo internacional, 352 -- |
| -- |
19. El mercadeo y el desarrollo económico, 383 -- |
| -- |
Índice, 404. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shaw, Jr., Roy T. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López-Ballori, Eduardo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
