Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01269nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03822 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19841984mx a g 001 0 spasd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9684514549 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5438 .25 |
| Item number |
.E75 1984 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ernest, John W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Técnicas básicas de ventas / |
| Statement of responsibility, etc. |
John W. Ernest, Eugene L. Dorr ; traducción Roberto Haas García. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
126 páginas : |
| Other physical details |
ilustradas ; |
| Dimensions |
26 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Curso práctico de mercadotecnia McGraw-Hill ; |
| Volume/sequential designation |
5 |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio, VII -- |
| Title |
1. Por qué es importante vender, 1 -- |
| -- |
2. Cómo se realiza una venta, 15 -- |
| -- |
3. Cómo comprender a los posibles clientes y a los clientes actuales, 29 -- |
| -- |
4. Cómo aprovechar el conocimiento sobre el producto, 41 -- |
| -- |
5. Cómo iniciar la venta, 53 -- |
| -- |
6. Cómo hacer una demostración efectiva, 67 -- |
| -- |
7. Cómo vencer la resistencia a la compra, 67 -- |
| -- |
8. Cómo cerrar una venta, 97 -- |
| -- |
9. Cómo forjar una personalidad de ventas, 111. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
Basic selling. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ventas. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorr, Eugene L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haas García, Roberto Andrés. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
